Echoes from the Past - Black Hoodie

The irreverent and revolutionary Old skull, the spirit of fun. Skulls were used in the old traditions of satirical and ridiculous poems making social criticism and protest, dates 500 years ago. Also had been used in different plays like the ”Dance of Death” in the 14th century. People needed satire to help deal with the grim world (plagues and diseases) around them. But the symbol emerged in Mexico as a means of expression especially used with roguish and ironic tones against the nobles and powerful of the viceroy times. It is also used during the celebration of the day of the death.

The history of the Empires has bequeathed to us a world of blood and terror, games of thrones and struggles motivated by domination and exploitation, gestures of superiority that end in robberies, massacres and exterminations, mutilation of cultures to their legitimate heirs. The colonialist market and the slave trade coexisted together with the technical and scientific advances, architecture, art and the glory of the Cursed Empires. Today they survive and dominate the spheres of power, they control resources, they crush freedom in modern times. Nihilism on the horizon, revolt for the most daring... in the distance a vague memory of the Golden dream, of the civilizing and meeting mission, of that Ideal of Tradition that was defeated.

The Old Skull present in our logo, symbolizes the echoes from the past: the bones, the gravestones and the wounded land that speak to us and tell us ancient stories, some of them stunning and beautiful but others forged with iron & blood. Used also in the old traditions of satirical and ridiculous poems making social criticism and protest. And the second mark of our brand identity, the New Moon, the mysterious female powers of the great goddess mother during the harvest, that means —in old Celtics beliefs— a opportunity to start over, a new beginning after death —after the full moon—.

The irreverent and revolutionary Old skull, the spirit of fun. Skulls were used in the old traditions of satirical and ridiculous poems making social criticism and protest, dates 500 years ago. Also had been used in different plays like the ”Dance of Death” in the 14th century. People needed satire to help deal with the grim world (plagues and diseases) around them. But the symbol emerged in Mexico as a means of expression especially used with roguish and ironic tones against the nobles and powerful of the viceroy times. It is also used during the celebration of the day of the death.